The Drawback to Fast Fashion

"I’ve always thought that Forever 21 was a brilliant name for a fast-fashion retailer. These two words succinctly encapsulate consumerism’s mission statement: to evoke the dream of perpetual youth through constant shopping. Yet it also conjures the suffocating shabbiness of that fantasy, the permanent desperation involved in trying to achieve fashion’s impossible ideals."



This article is really fascinating. In it, the world of fast fashion is discussed in terms of how it ups the pace of the fashion industry to hyper-speed. Designs, oftentimes not even their own from what I keep hearing, can be made, created, and shipped to stores within 15 DAYS! What!?

They keep consumers buying by only offering a limited amount of certain items based on hints of emerging styles and rushed out quickly.

It's just an annoying system. I personally have way way too many clothes for one person. If I stayed my same size forever (I wish!) I would be fully clothed in decent quality garments for the rest of my life. But the reason I keep buying new clothes is because of Zara & Forever 21. Their clothes are cute and cheap. It's really bad for our environment to keep buying and tossing so many items of clothing! And the sweatshops I'm sure these business must work with in order to get new lines of clothing into stores in probably less than 10 days.


Read more at: http://nplusonemag.com/the-accidental-bricoleurs