TOMS>>BOBS??

Today we had a discussion about TOMS shoes. Tonight I learned about BOBS shoes, Skecher's total knock-off of the company:

"There is no problem with Skechers or any company copying the TOMS concept. In fact, Blake Mycoskie has stated that he hoped others would copy his business model. But by mirroring the TOM's concept so blatantly, Skechers not only showed a lack of creativity and originality, but they left themselves wide open to accusations of disingenuous social concern."

This is so shocking to me. The fact that the shoes look the exact same and are for the same cause DOES make their efforts seem disingenuous. What a negative twist on such a positive thing.

Read more at: http://www.fastcompany.com/1696887/toms-vs-bobs-how-skechers-shot-themselves-in-the-foot